Access
People can use a tool.
A strategic conversation prepared for EL AL
When AI gets smarter,
the human experience should get stronger.
Helping EL AL's people turn AI investment into practical capability, better decisions, and stronger service.
Explore the opportunity See the perspectives in actionEL AL × GLOWBAL AIHuman capability. Practical activation. Responsible progress.
01 / The opportunity
You are already investing in AI. The next question is what it makes possible.
When we spoke, you described EL AL's work with AI partners to anticipate travelers' needs during disruption. A complementary opportunity is activating the people, judgment, and working practices around those investments.
Not another tool pitch. A practical conversation about activation.
Context: our September 28 conversation. We have not assessed EL AL's internal systems or vendor scope.
THE FULL EQUATION
Technology+ People
+ The work between them
02 / The moment that matters
When travel is disrupted, clarity becomes part of the experience.
You described disruptions that left travelers searching for answers, and AI's potential to anticipate questions sooner. What could help the people behind those responses act with greater clarity?
Auto-previewing three perspectives. Select any tab to explore.
THE TRAVELER
What is happening? What should I do next?
Clear, timely information can make an uncertain moment easier to navigate.
The opportunity is not to replace human care, but to equip it with better context, confidence, and timely support.
03 / The shift
AI access is a starting point. AI activation is the difference.
Context
People can direct it around real work.
Judgment
People can assess, decide, and escalate.
Capability
Useful practices become repeatable.
People learn to lead role-specific AI support around real work. What proves useful becomes repeatable capability the organization can retain.
04 / Illustrative possibilities
Three places human capability could expand alongside AI.
Service readiness
Help authorized teams use current guidance, assess answers, and know when to escalate.
Role-specific AI support
Equip employees to prepare, coordinate, research, and review their real work with AI.
Clearer communication
Support timely, human-reviewed traveler updates when circumstances change.
Possibilities for discovery, not assumptions about EL AL's current processes or proposed system deployments.
05 / How we work
Start with the outcome.
Activate what matters.
01
Align on outcomes
Define priorities and what meaningful progress would look like.
02
Learn the real work
Let employees surface context, friction, judgment, and edge cases.
03
Activate in practice
Co-create role-specific AI support and safeguards around real tasks.
04
Refine and transfer
Test, document what works, and establish internal ownership.
This can complement EL AL's existing technology teams, platforms, and partners.
06 / Evidence of progress
Progress should be visible. Not merely counted.
Agree on meaningful outcomes before selecting the work. Then assess what people can actually do, what the organization can retain, and what leaders can see.
What people can do
Use approved AI support on real tasks with relevant context, review, and human judgment.
What EL AL can retain
Useful role-specific assistance, playbooks, workflows, and standards selected through discovery.
What leaders can assess
An agreed baseline and practical signals of quality, timeliness, reuse, and responsible application.
Specific outputs and measures are agreed with EL AL, not guessed before discovery.
07 / The human advantage
The more powerful AI becomes, the more leadership and human connection matter.
AI expands what is possible. Leadership sets purpose, judgment, and safeguards. Human connection turns those capabilities into meaningful support for travelers and colleagues.
Strategic judgment
What outcome is worth creating, and why?
Employee agency
Where can frontline knowledge open new possibilities?
Trust in action
What approvals, safeguards, and human checks protect service?
Glowbal AI brings executive judgment, regulated-industry perspective, and practical AI activation together.
The next conversation
Where could EL AL's people create more value with AI?
Not a prewritten solution. An exploration of how EL AL's leaders, employees, and existing AI initiatives could create more capability together, starting with the outcomes that matter most.
GLOWBAL AIGila Joy · Founder